"The Importance of Branding Your New Business. For startups and small businesses, branding can often take a backseat to other considerations, such as funding and product development. This is a mistake, as a company's brand can be key to its success. Dollar for dollar, it is as important and vital as any other early steps." The New York Times.
Branding is where Graphic Design meets Marketing. Taking the essence of your business and combining a cohesive look and feel to multiple visual branding solutions. Your brand should permeate your entire organization. A good brand doesn't just happen, it is a strategic plan that has been well thought out. People are more likely to purchase from a business that appears polished and professional.
Jewelry Couture International
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